 Articles
Marketing
vs. Advertising
One of the
biggest misconceptions of what radio imaging is,
is that it is ‘marketing’ when in fact it isn’t
at all, it is ‘advertising’. The difference between
marketing and advertising is that marketing talks
about the company (in this case the radio station)
where advertising talks about the consumer (in
this case the listener) selling the positive attributes
of the product, your radio station! >>>Read
More
Instant
Imaging
It doesn’t
matter what format you’re programming CHR, Rock,
AC, Hot AC, Talk radio etc., if being current
is important to your listeners there’s another
fantastic way to get your branding message across?through
what I call instant imaging! Instant imaging is
all about riding the right wave, at the right
time, with the right balance of humor, irony,
and of course your radio stations brand message.
>>>Read
More
|
